There are three distinct areas where Design Visualization has broad appeal.
1. Mental Exploration: You have an idea for a design, and you draw pictures of that idea in your mind's eye. Imagination deploys visual images, movies you experience as if they were real. (Remind me again, what's the dif? Real vs. As If?) Imagination paves the highway for the idea to drive to reality. 3ds Max is the train, the car, the cart all aboard!
Using Design Visualization software you can recreate those mental pictures virtually, directly in 3ds Max viewports. It's like a camcorder into your imagination. Wait, do they still make camcorders? It's like YouTube straight from your dreams.
Because of the flexibility and interactive interaction of 3ds Max's tools, you can push and pull forms around as if they are made of clay. Scale, move and rotate the pieces of your creation as you wish. You can explore ideas for mechanical creations, or architectural constructions or organic characters people with clothes, and faces with hearts brains skeletons and circulatory systems. There's not a whole lot of difference between animation of traffic in a cityblock, and insulin molecules flowing in the bloodstream. They both require key interpolation.
2. Design Verification: Using Design Visualization, you can see if what you think you are designing is actually what you are designing, What will it look like and how will it work? If you don't know the answers to these questions, design visualization will help you investigate, explore, discover and evolve your concepts into something concrete. Virtually concrete.
Being able to build a virtual model and view it from any and all locations, including inside and out is a very powerful artistic tool. Being able to create materials that truly mimic real-world surfaces and Set virtual lights to illuminate beams of light of the setting sun through a window gives one the power of a 17th century Dutch painting master. Instant Rembrandt, just add geometry, materials and mental daylight. Well, it helps if you know the software too.
3.. Design Presentation If you show a floorplan or even an elevation drawing to the average human, they'll have no clue what they are looking at, really. They won't be able to pull a distinct idea of what the picture of the scene will be. A rendering, anyone can understand. An animation will grab and hold their attention. Once you've completed your design, you can present it to the world. this includes your design partners, your potential financial backers, people of importance in expensive clothing. You can also show it to your children or grandchildren and your neighbors.
Tip: If you're visualizing military installations, don't post your visualizations to public websites. Sharing isn't always a good thing.
In the presentation of your design, you can animate key elements of your idea to tell the story or add realism. Add animated pedestrians and traffic to architectural visualization. Show the passage of daylight and the movement of the shadows. Or Use it to show anything that changes over time. Melting of Icecaps, rising sea levels sadly comes to mind. If you are designing mechanical assemblies, you can animate the assembly part by part of the machine, or slice into it to view the internal workings. Want to show gasoline exploding inside a piston chamber (and who doesn't?) 3ds Max particle flow is just the thing. What to show how you machine will work with a human? Use 3ds Max Character Studio for character animation in a mechanical engineering visualization. You can't do that in Inventor or Mechanical Desktop.
Do you need a nice shot of how your million dollar project is going to look before it's built? Not a problem. Does the planning department want to know the visual impact of the proposed design, before stamping the permits? You can do it, and it's fun to do, too. Maybe a little too much fun, dangerously addictive in fact. You may spend hours and hours behind the computer doing this. Don't say I didn't warn you.
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